The 13 best Shopify apps in 2025

Different types of page builders vibe with different people. While Shopify has its own page builder for you to use, you can also find more options on the app store if it’s lacking the features you want.

Many of the merchants who shared their opinions chose PageFly as one of their favorite apps—including Kate Ross, hair and beauty specialist at Irresistible Me, a hair extension and wig company. “For creating custom landing pages, this app is awesome. No coding needed, just drag and drop. We’ve used it to design promo pages and tweak our homepage without having to bug a developer,” Kate says.

Many of the reviews on the Shopify App Store also praise the app’s customer service, and the app team’s responsiveness to reviews backs up those claims. So, if you need extra help getting your page together or notice a bug, you can count on PageFly’s support to lend a hand.

PageFly pricing: Free for 1 published slot (equivalent to 1 page or section); from $24/month for 5 published slots and higher

Best Shopify app for data management

Matrixify

Matrixify is a data management app for Shopify. It can import data from other eCommerce platforms, like WooCommerce, Big Commerce, and Lightspeed, as well as other databases like Excel and Google Sheets. This kind of bulk updating from other sources can save hours of manual work.

Mathias Mohlund, CEO and founder of Collectors Cage, which sells new and vintage bags and accessories, told me that Matrixify was huge for his team: “This powerful tool allowed us to streamline our data management on Shopify in ways we never thought possible. With Matrixify, we could bulk import and export data, make inventory updates, and handle stuff like order processing and customer management incredibly efficiently. We’ve saved hours of manual work.”

Mathias particularly appreciates Matrixify’s robust error-checking mechanism, which helped his team minimize “mistakes in data entries, ensuring accuracy and consistency across our online and offline channels.” He continued: “We also liked the ability to customize data fields and create tailored reports, which has given us deeper insights into our sales trends and customer preferences to help us make more informed business decisions.”

Matrixify: Free for 10 products, collections, customers, discounts, orders, payouts, pages, blog posts, and redirects; from $20/month for massively increased quantities of each.

Best Shopify app for loyalty programs

Yotpo Loyalty and Rewards

Customer loyalty programs add a professional touch to your store and encourage customers to come back. While they can be tricky to code on your own, Shopify has apps to do the job for you.

Yotpo Loyalty and Rewards (a separate app from Yotpo Subscriptions) enables you to make your own loyalty program. It also has more than 20 pre-made programs you can use out of the box if you don’t want to fiddle around with them.

Klatch Coffee’s Justin Christopher shares how the company uses Yotpo Loyalty and Rewards for its Klatch Rewards: “This app allows us to award and track points for customers’ actions—like making purchases, following on social media, and more, and also handles customers’ redemption of their accumulated rewards points. One of the best features is the ability to offer a fully customized loyalty program with little, or even no, custom coding or developer cost—allowing us to spend our time on marketing and customer communications instead.”

This app covers just one part of Yotpo’s full retention marketing platform, which also includes email and SMS marketing, subscriptions, and reviews. And Yotpo works with Zapier so you can automate your retention marketing with automations. Here are some examples to get you started.

Yotpo Loyalty and Rewards pricing: Free with basic reward program features for stores with fewer than 100 monthly orders; $199/month and $0.20 per order after 500 orders/month for all reward program features

Best Shopify app for subscriptions

Conjured

The surge of subscription-layered eCommerce stores has led to launch after launch of membership apps. Conjured is a great example: designed to add a membership program to your existing store, it lets you customize tiers and set up perks for your customers to access content, classes, and downloadable media.

Bryce Thomas of Obsessed Garage, a store specializing in garage and home products, told me that Conjured is what allowed them to monetize their digital platform and offer exclusive benefits to members of their Inside The Hex program. “This space is designed for those passionate about Obsessed Garage, providing behind-the-scenes insights into building the business, discovering new products, and more,” he told me. “Being integrated with Shopify makes managing memberships a breeze because they’re managed directly on the Shopify backend versus something like PayPal or Stripe.”

Using Conjured, Obsessed Garage can have customers buy a membership subscription as if it were a product on their store, and it doesn’t require any third-party gateways or payment processors. According to Bryce, “this increases conversions because of the ease of commitment and also allows memberships to be purchased at the same time as regular products.”

Conjured price: Free for Shopify Development Stores; from $19/month for unlimited members and membership revenue; from $69/month for lower transaction fees.

Best Shopify app for personalized shopping

Rebuy Personalization Engine

Shopify has a built-in product recommendations feature where you can choose what other products to recommend on a product page. But this process can get tedious when you have a lot of products, and it only appears on product pages.

Rebuy Personalization Engine adds personalized recommendations across your store, including on product pages, in checkout, and in your search bar. It has some reselling and cross-selling features that overlap with Reconvert, but it’s available to users on all subscriptions and has a more holistic approach to personalization. Since Reconvert has a more niche offering for businesses with expensive Shopify plans and Rebuy appeals to a wider audience, they both can hold their own on this list.

Steve Hutt, owner of eCommerce Fastlane and former Shopify employee, considers Rebuy Engine his favorite app. “What I love most is how it remembers what customers buy and browse and then shows them products they’re actually interested in. It’s basically like having your best sales associate working around the clock, making perfect suggestions to every shopper,” Steve says.

“I also like how it increases order values,” Steve adds. “The smart cart feature suggests related items in such a smooth way that customers actually appreciate the recommendations. And I can’t say enough good things about their support team—Monica and Tom are incredibly helpful when you need them.”

Rebuy pricing: From $99/month for stores with up to 1,000 orders per month; 21-day free trial available

Best Shopify app for SEO

Smart SEO by Sherpas

Before people buy from you, they need to find you. That’s why SEO remains one of the most important things for merchants as they build out their stores. If you already use an SEO tool, check to see if it has a Shopify app, but if you’re looking for an SEO app built for Shopify, Smart SEO is a great place to start.

Raivis Kaspars of ETNA DESIGN, which sells outdoor furniture and furnishings, uses Smart SEO to optimize his store. ETNA uses Smart SEO to quickly edit tags for multiple products, collections, and pages at once and to take advantage of customizable templates. “It identifies areas for improvement and allows us to easily fix them to improve the store’s search engine rankings,” he told me. “We’ve observed a consistent increase in customer visits since the app’s implementation.”

Smart SEO integrates with Google Search Console, uses AI to generate meta tags, helps you optimize everything from images to page speed, and can find broken links that could hurt your rankings.

Smart SEO price: Free for basic optimization; from $9.99/month for more features.

Best Shopify app for selling on Amazon

Buy with Prime

This one’s pretty self-explanatory: this app (built by Amazon) lets you easily add a Buy with Prime button on any product page. That can add some trustworthiness to your site, while also making it easier for folks to buy.

It smoothly integrates your product catalog, variations, tax, and promotions into Amazon, and the return process through Amazon’s fulfillment network removes a lot of headaches.

Jeffrey Frese of Eat My Face, which sells tallow-based moisturizers and sunblock, said, “Adding Buy with Prime to our Shopify store has been crucial for us as a new brand. It’s like an instant trust badge. Adding the button to our site has doubled our conversion rate, too.”

He continued: “Beyond just sales, it’s about establishing direct customer relationships. With Buy with Prime, we control these relationships, not Amazon. This is key for managing our brand and customer data. Plus, customers love and trust Prime, especially for its free two-day shipping, which boosts our credibility in the market.”

Buy with Prime price: Pay-as-you-go pricing (see here for details).

Best Shopify app for product detail editing

Bulk Product Edit by Hextom

Hextom’s Bulk Product Edit app does exactly what its name implies: helps you quickly edit details for products in bulk—instead of one-by-one. It works with price details, but it also can change titles, descriptions, and SEO fields, along with any additional fields you add. For stores with a huge inventory, this is a game changer.

Jana Reid, founder and CEO of kids clothing and toy store Modern Rascals, recommended the app to me. “It solves a large number of operational pain points,” she told me, “considering we have a large store with around 6,500 SKUs.” Jana mentioned that they use it to activate discounts for hundreds of items at once and edit metadata like the materials, care instructions, or safety rating for a toy. And because you can automate it, you don’t have to be in front of your computer to do it for seasonal things, like Black Friday. “Hextom makes it happen easily,” Jana said.

Hextom Bulk Product Edit price: Free for unlimited bulk edit CSV import tasks, with 10 products per task and a 30-day backup; paid plans start at $9.99/month for more products and longer backups.

Which Shopify apps should you use?

You have literally thousands of Shopify apps to choose from—sometimes even within one category. What works for one store might not hit the mark for you. If you’re not sure where to start, think about your customer experience. Figure out what matters most to your customers, and then work backward from there to decide which apps you need.

Any of the apps on this list will save you time—and in some cases, increase sales—but there’s an entire universe of other Shopify apps out there, too, so continue to explore as your store grows. 

Automate Shopify

By connecting Shopify to Zapier, you can focus more on the work that matters. Automatically add Shopify customers to Salesforce, post new store items to Pinterest, or save new orders to a Google Sheet.

Learn more about how to automate Shopify, or get started with one of these pre-built workflows.

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This article was originally published in March 2024. The most recent update, with contributions from Melissa King, was in January 2025.