With over one billion monthly users, TikTok has quickly become the best place to advertise to younger audiences. And thanks to TikTok Lead Generation, you can easily include forms in your TikTok ads so your audience can quickly get in touch.
Any marketing veteran will tell you, however, that your advertising funnel goes far beyond just one social media platform. You need a place to store, track, and follow up with those leads so you can turn them into real revenue. But you might not do all of those things on one app.
Moving leads between tools is messy, but fortunately, you can streamline the process with automation. With Zapier’s automated workflows—we call them Zaps—you can connect your business-critical apps so you can focus on your most important work. Send welcome emails to new leads, add lead followups to your to-do list, and more, all automatically. Here’s how.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Track TikTok leads in a spreadsheet
TikTok Lead Generation can be a great way to reach new customers for your business, especially if you’re looking to attract a younger audience. Those leads won’t convert themselves, however—they still need to be nurtured and tracked until they make a purchase. But if your TikTok advertising strategy generates a lot of leads, you may find that manually keeping up with every single new one isn’t feasible.
With Zapier, you can streamline tracking your TikTok leads through automation. For example, you can create a Zap that instantly adds each new lead to a spreadsheet as a new row. This Zap can work with whatever spreadsheet tool you prefer—and you can even use it to add multiple leads at once.
Send emails and texts to new leads
When it comes to converting leads into customers, timing is everything. Once a lead fills out a TikTok Lead Generation form on one of your ads, you want to take advantage of their high intent and gently push them to make a purchase with a well-timed welcome email or text.
Instead of sending that initial message to every new lead by hand, consider automating the process. Just create an automated workflow that sends a welcome email or text to each new potential customer right after they fill out your TikTik Lead Generation form. That way, you can let them know you received their information and influence them to make a purchase while intent is still high.
Add new TikTok leads to your email marketing app
Similarly, email marketing plays a huge role in turning leads into customers—and staying in touch with them once they’ve made a purchase. If your business deals with lots of leads, however, you know how time-consuming it is to manage your email marketing lists by hand. Not only do you need to add your TikTok leads to your email marketing app, but you also have to segment those leads, add them to the right campaigns, and keep them updated over time. That’s a lot of data entry!
Thankfully, automation can make it much simpler to manage your email marketing. For example, you can use a Zap to automatically add new leads to your mailing list as subscribers. The workflow can even update existing subscribers based on new information from that TikTok Lead generation form, so you don’t accidentally create duplicates or continue to use outdated contact info.
Create flexible TikTok Lead Generation workflows with webhooks
What if your favorite app doesn’t have a Zapier integration. Or you need your Zap to do an action that doesn’t currently exist? Can you still use Zapier to connect TikTok Lead Generation to the other tools you use every day?
The short answer: yes! With webhooks, you can create flexible workflows that meet your unique needs. For example, you can use webhooks to send a POST request to any API whenever there’s a new lead from TikTok Lead Generation. Use this Zap to get started:
Create tasks on your to-do list for new leads
Following up on leads is crucial, especially if you run a business that takes appointments or hosts sales demos. You need to get in touch quickly—but if you’re managing several thriving marketing channels on top of TikTok, followups can easily slip through the cracks.
Rather than trying to remember to follow up with each and every lead, you can use automation to create an airtight followup process. For example, you can use a Zap to add new leads to your to-do list or project management app as a new task. That way, you always have a trackable action item for every new lead.
Power your marketing with TikTok Lead Generation and Zapier
Social media isn’t going away anytime soon, and platforms like TikTok are invaluable for reaching younger audiences. With Zapier, you can connect TikTok Lead Generation to the other apps you use every day and streamline crucial lead nurture workflows—so you can focus on fostering real connections with your followers.
This article was originally published in September 2021, written by Krystina Martinez. It was most recently updated in December 2024 by Hannah Herman.