Product managers face the constant challenge of gathering and organizing feedback from countless sources—customer calls, support tickets, surveys, and more—and then processing the information to make informed product decisions. Manually consolidating this data is slow and prone to errors, leaving teams overwhelmed and disconnected from what users really want.
AI tools like Kraftful can help centralize this feedback, but managing the flow of insights into one cohesive system can still be a major bottleneck without automation. With Zaps—Zapier’s automated workflows—you can connect Kraftful and the tools you already rely on.
Whether routing tagged tickets from Zendesk, syncing survey responses from Typeform, or adding meeting notes from Zoom, these workflows ensure all your feedback flows seamlessly into Kraftful. That way, you’ll save time, reduce errors, and gain a real-time, complete view of user needs—allowing you to focus on prioritizing the features that will make the biggest impact. Here’s how.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Add customer feedback to Kraftful
Gathering and organizing customer feedback is one of the most important things you can do to build better products, but it’s usually a time-consuming process—and often riddled with manual errors. With Zapier, you can automate adding feedback from your customer support tools directly into Kraftful.
For example, you can automatically add tagged conversations or customer notes from tools like Intercom, Help Scout, or Freshdesk to Kraftful, so feedback tied to specific issues or features is logged seamlessly.
By automating these processes, you’ll save time while also providing your product team with a steady flow of organized feedback. With all your customer insights in one place, you can spend your time finding trends, prioritizing improvements, and delivering features that truly delight your users.
Manage product insights
Tracking product insights and aligning them with user feedback is an important input for making informed decisions about your roadmap. With Zapier, you can automate the flow of insights from the product management tools you’re already using straight into Kraftful, which means your team won’t miss any relevant information.
For example, when a new insight is added in Dovetail or a user comments on a request in Pendo, this information can automatically be sent to Kraftful. Similarly, notes created in Productboard can flow directly into Kraftful as feedback, consolidating data from multiple sources into one comprehensive system.
By streamlining the process of managing product insights, you reduce the risk of missing critical information, empower your team to act on a complete view of user needs, and focus on delivering features that matter most to your customers.
Add form responses to Kraftful
Forms are one of the most powerful ways to get direct input from users, whether you’re using them to survey, gather product feedback, or track customer preferences. By connecting your forms automatically to Kraftful, you can easily capture every response and keep them organized in one place. These workflows make sure you don’t miss any customer responses, so your team is informed and ready to act on user needs.
As an example, you can set up an automation to send responses from Delighted surveys directly into Kraftful as feedback. This allows your team to instantly access insights from Delighted customer satisfaction surveys like NPS or CSAT scores. Similarly, you can automatically add entries from Typeform to Kraftful, making it easy to incorporate data from custom forms into your feedback workflow.
Add feedback from chat and forums to Kraftful
Chat platforms and online forums are full of user feedback, where customers often share their thoughts in real time. Unfortunately, these types of posts aren’t structured data, and extracting the information to make informed decisions requires quite a bit of manual work.
Fortunately, you can automate the flow of messages from these channels into Kraftful. With this setup, your team can stay connected to user discussions and easily incorporate feedback into your product strategy.
For example, you can have Slack or Discord messages and channel posts automatically sent into Kraftful as feedback. Similarly, posts and comments on forums like Reddit that match specific keywords or searches can be directed to Kraftful, ensuring you don’t miss important conversations happening in the broader community. These automations will help your team transform casual conversations and forum discussions into actionable insights for your product strategy.
Capture feedback from customer calls and meetings
Customer calls and meetings are an excellent source of actionable insights, often containing direct feedback about your product and user experience. But manually processing and integrating this information into your workflow is quite time-consuming. With Zapier, you can automatically save call transcripts and meeting summaries directly to Kraftful, ensuring this valuable data becomes part of your centralized feedback system.
For example, after a meeting is recorded on Zoom, you can automatically send its audio transcript to Kraftful. Similarly, files uploaded to Google Drive, such as call recordings or meeting notes, can automatically be routed to Kraftful. If you use tools like Fireflies.ai or Gong to manage meetings or sales calls, their transcripts and insights can flow seamlessly into Kraftful as well.
With these automations in place, you’ll capture and leverage valuable insights from every customer interaction, helping your team to make more informed decisions with ease.
Automate feedback management with automation
Automating your workflow with Kraftful and Zapier allows product managers to focus on what matters most—delivering impactful features and improvements to your users. By connecting Kraftful to your business-critical tools, you can seamlessly gather and centralize feedback without manually copying, summarizing, and analyzing. This ensures you and your team will have access to accurate, real-time insights to inform decisions and prioritize effectively.