About Kajabi
Kajabi is a platform designed for creators, coaches, and entrepreneurs who want to monetize their knowledge. With Kajabi, you can build, market, and sell online courses, memberships, and digital products—all in one place. Not only does Kajabi offer website hosting, but it also includes email marketing, sales funnels, analytics, and customer engagement features. From creating a website to managing email campaigns and tracking analytics, Kajabi is full of tools to help you engage your audience and keep things organized. And for those who aren’t tech-savvy, Kajabi’s user-friendly interface allows you to navigate it easily, focusing on your content.
Kajabi Pricing 2024: Is It Too Expensive? Let’s Find Out
Is Kajabi too expensive? While Kajabi’s pricing starts at a slightly pricey monthly fee compared to other similar platforms, it has tons of features—web hosting, course creation, marketing tools, and more. If you’re all about making money and growing your business without having to deal with many tools, Kajabi could be worth it. But if you’re new to the world of online courses, it might feel expensive. So, is it on the expensive side? Yes. Is it worth it? Let’s see below.
Here’s What’s In This Guide…
Latest Kajabi Pricing: Quick Overview
Take a glimpse of Kajabi’s pricing plans.
- Kickstarter: $69/month ($55 when billed annually)
- Basic: $149/month ($119 when billed annually)
- Growth: $199/month ($159 when billed annually)
- Pro: $399/month ($319 when billed annually)
| Plan | Standout Features | Pricing (Without Annual Subscription) |
| Kickstarter | Website building, course creation, and membership/product sales | $69/month |
| Basic | 3 products, 3 funnels, a website, email marketing, up to 10,000 contacts | $149/month |
| Growth | 15 products and funnels, up to 25,000 contacts, 10,000 active members | $199/month |
| Pro | 3 branded websites, up to 100,000 contacts, automated email marketing | $399/month |
| Access | Unlock customization options, tools, and integrations | add-on at $99/month |
Kajabi Pricing Comparison
Kajabi Kickstarter Plan At $69 Per Month ($55 Per Month When Billed Annually)
Key Features Of The Kickstarter Plan
The Kajabi Kickstarter plan is the perfect start for anyone looking to dive into the world of online courses and digital products. With this plan, you get the essentials to get started for $69/month (or $55/month if you go for an annual subscription). You can access the core tools that Kajabi offers, like website building, course creation, and the ability to sell memberships and products. It’s a great option for creators who don’t want to be overwhelmed by too many options but still want to deliver professional results. You get to have 250 email contacts with 50 active customers, which is just what you need if you want to test the platform and course creation in general. However, you’re only allowed to have one product.
What’s Not So Great?
The limitations are going to be an issue if you want to expand your business on a budget. 250 contacts aren’t enough for a growing audience, so you may have to upgrade your plan soon. And, while the plan includes email marketing features, don’t expect anything advanced. You’ll get the basics, and if you need advanced segmentation, automation, or other tools to get to know your audience, you’ll need to upgrade.
Who Can Benefit From Kajabi’s Kickstarter Plan?
If you’re someone who has been thinking of turning their knowledge into profit through courses but you’re not ready to spend a lot, the Kickstarter plan is perfect. It’s just what aspiring course creators need to launch their eLearning modules and what consultants want if they have a few clients, or an opportunity for some to earn an extra income.
Kajabi Basic Plan At $149 Per Month ($119 Per Month When Billed Annually)
Key Features Of The Basic Plan
Kajabi’s Basic plan gives you access to all the essentials: 3 products, 3 funnels, and a website. You also get email marketing, which is perfect for keeping your audience engaged. While you won’t get all the features of the more expensive plans, it’s still equipped with enough tools to launch your online courses. Now, you’re allowed 10,000 contacts and 1000 active customers—a significant increase from the Kickstarter plan—making it better if you try to grow your audience.
What’s Not So Great?
The Kajabi Basic plan might look decent, but it’s still $149/month, which is pricey. After all, you only get 3 products and 3 funnels, so if you’re planning to scale up quickly, this could feel pretty limiting. You also don’t get advanced automation features or the ability to add more admins, which can be disappointing if you’re building a team. Plus, the lack of advanced analytics means you’re pretty much left guessing when it comes to tracking performance. It’s a great starter plan, but it might not be suitable for you if you’re aiming to go big soon.
Kajabi Growth Plan At $199 Per Month ($159 Per Month With Annual Billing Option)
Key Features Of The Growth Plan
If you want to take your online business to the next level, the Growth plan is for you. It comes with premium features that are just right for scaling your business easily. You get 15 products and funnels, which means you can really expand your content. Whether it’s courses, coaching programs, or membership sites, Kajabi helps you keep it all organized and streamlined. Then, there’s the ability to have up to 25,000 contacts and 10,000 active members. This plan gives you the power to connect with a large audience, but you also get advanced automation to save you time, like email marketing.
What’s Not So Great?
Unfortunately, the Growth plan is quite expensive. Sure, you get a lot of features, but it feels like you’re paying for everything when, in reality, there are advanced plans with many more features. Also, while Kajabi’s all about being this all-in-one solution, it’s got some limitations. You get 15 products and 15 funnels, which sounds great, but what if you need more? If you’re a busy content creator or someone with a lot of different programs, those limits are negatively affecting you. Plus, while Kajabi says it integrates with a lot of tools, these are basic, like email services, payment processors, and some others.
Who Can Benefit From Kajabi’s Growth Plan?
Who exactly can benefit from Kajabi’s Growth pricing plan? Content creators who build courses, memberships, and digital products but are tired of dealing with many platforms find this Kajabi pricing plan ideal, as it lets them put everything in one place. Then, there are coaches or consultants who have a small audience but want to start scaling. Kajabi’s Growth plan gives them the tools to do just that, such as automation. Lastly, it’s also suitable for business owners who need more options in terms of marketing, streamlined content, customization, and analytics.
Kajabi Pro Plan At $399 Per Month ($319 Per Month When Billed Annually)
Key Features Of The Pro Plan
The Kajabi Pro pricing plan is all about flexibility. You get access to 3 websites, which is perfect for creating multiple experiences without managing different platforms. These websites are all branded, too. You also get unlimited products, which means you’re free to create as many courses, coaching programs, and digital products as you want. In addition, there’s advanced automation. You can automate everything, from email marketing to customer communication, so you can start focusing on growing your business. Speaking of customers, with this Kajabi pricing plan, you get 100,000 contacts, enough to build a community.
What’s Not So Great?
At $199 per month, this Kajabi pricing plan is not cheap, even for its features. If you’re not making serious money off your online courses, this is extreme spending. Sure, you get many features, but sometimes you just want a strong and reliable platform that doesn’t cost you a fortune. Then there’s the user interface. Kajabi gives you many options, but they are hard to find and even harder to figure out. Even the design templates are rather underwhelming, given the price. Finally, customer support: it’s decent, but not always fast. You’ll get answers eventually, but when you’re trying to solve something urgent, you might be left alone.
Who Can Benefit From Kajabi’s Pro Plan?
The Kajabi Pro plan is perfect for you if you own an online course business that juggles lots of projects and products. In that case, the price isn’t too high, considering you already have a steady audience and want to expand. For independent creators or coaches and consultants, if you’re offering one-on-one or group sessions, this Kajabi pricing plan helps you streamline everything, but of course, it comes with its price.
Kajabi Access (Add-On At $99 Per Month)
Kajabi Access is an add-on to your Kajabi pricing plan, which costs an extra $99 per month. With Kajabi Access, you unlock many customization options, tools, and integrations, giving you more freedom over content creation. Whether you’re launching a course, building an email list, or managing your audience, this add-on makes sure you’re not doing everything manually. See it as an upgrade that doesn’t only offer you extra features (personalized guidance, enhanced support, etc.) but also saves you time, boosts your brand, and offers more credibility.
Is Kajabi Expensive?
Yes and no. When you first take a look at the Kajabi pricing plans, even the Kickstarter plan at $69 per month, you may wonder if you really need it. However, Kajabi is a strong platform that handles everything from websites and courses to email marketing and membership sites, so you’re not dealing with multiple tools (and subscriptions). If you end up paying for separate tools anyway, Kajabi might actually save you money. On the other hand, if you only want to test it, maybe search for an alternative.
Is There A Kajabi Free Plan?
Kajabi doesn’t technically offer a “free plan,” but they offer a 14-day free trial. This way, you get to try the platform before committing. You can explore all its features, from course creation to email marketing, and see how it feels to run your online business there.
Is There A Kajabi Alternative?
If you’re looking for a Kajabi alternative, you’re not alone. Kajabi is a strong platform, but it’s also pricey. Not everyone wants to invest that much when starting out, so let’s look at some alternatives.
First up, Teachable. It has everything you need in a single course platform, just like Kajabi, but much cheaper. You can host courses, build a site, and handle student management all in one place. Plus, it’s beginner-friendly. Then there’s Thinkific. It’s more affordable and offers a lot of customization for your course design. Also, its free plan lets you test it without spending money. If you’re starting small, Thinkific is what you need. You can also check out Podia. Podia doesn’t just focus on courses; it also offers memberships and digital downloads. It’s easy to use, has solid support and reasonable monthly pricing plans (starting at $39 per month).
Final Thoughts On Kajabi Pricing
Kajabi may be more expensive than its competitors, but you’re paying for a single learning platform that does the work of ten. It has everything you need: emails, courses, a website, and more. But the question is, are you getting enough value? If you’re building a serious business with digital products, the investment could pay off. But if you are a beginner, the price is too much. After all, there are less costly platforms out there to start with.
Kajabi Pricing Plans FAQs
Why is Kajabi so expensive?
Kajabi is expensive, but it’s because it offers an all-in-one platform for creating, marketing, and selling online courses and membership sites. Many people find that it keeps them from needing multiple subscriptions, which can save them money.
What is the cheapest Kajabi plan?
The cheapest Kajabi plan is the Kickstarter plan, which costs $69 per month (or $55 per month if billed annually).
Can I use Kajabi for free?
Yes, Kajabi offers a free trial. While there’s no long-term free plan, the free trial gives you full access to Kajabi’s tools so you can test them out.
How long is Kajabi’s free trial?
Kajabi’s free trial typically lasts 14 days. Sometimes, they offer special promotions with longer trial periods, but the standard is two weeks.
How many websites can you have on Kajabi?
With Kajabi, you get one website per account unless you pay for the Pro pricing plan, which offers you three.
Do I need a credit card to start a Kajabi trial?
Yes, you’ll need to enter a credit card to start the free trial. This way, your account will remain if you decide to keep Kajabi after the trial period.
Does Kajabi have a money-back guarantee?
Kajabi doesn’t offer a money-back guarantee. Since they offer a free trial, they encourage you to try the platform before committing.
Do Kajabi alternatives offer free trials?
Yes, many alternatives to Kajabi offer free trials. Platforms like Thinkific, Teachable, and Podia offer free trials or even have free pricing plans with limited features, so you can easily compare your options.