Leading in the era of AI: How Microsoft’s platform differentiation and Copilot empowerment are driving AI Transformation


A Copilot on every desk, every device and across every role is core to Microsoft’s mission to empower every person and every organization on the planet to achieve more. By bolstering the services customers know and love with our Copilot capabilities across the Microsoft Cloud, we are enabling zero-shot innovation — the ability to effectively gain value out of the box — for their businesses to increase productivity, creativity and inclusive collaboration. ISVs, digital natives, startups and the rest of our partner ecosystem are leveraging our Copilot stack to build AI solutions that are reshaping business processes across industries. We continue co-innovating directly with customers on our open cloud platform to bend the curve on innovation by identifying AI design patterns; then integrating and applying data to solve their most pressing challenges faster and more efficiently than ever before. Underpinning it all is the need for a strong cybersecurity foundation, and the work we are doing to ensure this critical imperative is met. No one is immune from bad actors, and we remain committed to transparency and trust in our approach to protecting customer and partner data. By empowering organizations with industry-leading cloud and responsible AI solutions, paired with our focus on security, we are helping them unlock opportunities that deliver pragmatic business outcomes. I am proud of the work we have done this past quarter that exemplifies our approach to enabling AI Transformation, and the success of our customers and partners across industries who have embraced it.

Just this week we announced our strategic partnership with The Coca-Cola Company to accelerate AI Transformation enterprise-wide as well as across its global network of independent bottlers, and shared news of our partnership with Cognizant to drive enterprise AI adoption for millions of users. We are expanding our work with G42 to accelerate responsible AI innovation in the United Arab Emirates and beyond while accelerating digital transformation securely across the Middle East, Central Asia and Africa with expanded access to services and technologies. We are also building on our relationship with Cloud Software Group to bring joint cloud solutions and generative AI capabilities to more than 100 million people.

We continue to shape the future of industry alongside our customers to help them differentiate their businesses. At CES, we showcased how our customers and partners are innovating across the automotive and mobility industry with generative AI to solve deep business problems and create new opportunities, and revealed the Copilot key for Windows 11 PCs. At NRF, we shared new copilot templates to help retailers incorporate generative AI across the shopper journey while enhancing the experience for store associates and making AI implementation more accessible. Just recently at HIMSS, we announced Microsoft’s role as the technology enabling partner for the Trustworthy & Responsible AI Network, a consortium of healthcare leaders aimed at operationalizing responsible AI principles to improve the quality, safety and trustworthiness of AI in healthcare.

Air India plane in flight
Air India harnesses AI for operational excellence with Copilot for Microsoft 365.

Enabling pragmatic AI innovation with Copilot capabilities to deliver immediate value

Companies like Amadeus, AAMI, TotalEnergies and Cushman & Wakefield are leveraging Copilot for Microsoft 365 to enrich customer interactions and advance high-priority projects. Visa employees are transforming how they work to better serve the needs of their clients and Banca Transilvania is boosting efficiency and innovation while delivering the highest quality of customer service. Emirates NBD engineers are solving their most complex problems while remaining within their development environments, and 96% of early adopters at CommBank have shared that Copilot is making them more productive. Colombia-based Cenit is experiencing rapid adoption of Copilot to empower employees to be more creative, productive and collaborative. U.K.-based law firm Clifford Chance is helping employees automate daily tasks like meeting notes, email drafts and inbox management with AI and natural language processing, while Air India built a plugin to gain real-time access to flight and operations data to empower better decision-making.

With Copilot in Dynamics 365 Customer Insights, Northrop & Johnson achieved a 250% increase in charter bookings while helping team members save time, boost productivity and enrich the quality of engagement with their customers. Using Power Platform and Microsoft Copilot Studio, Cineplex is saving employees over 30,000 hours annually in manual processing times and reducing ticket refund handling time from 15 minutes to under a minute. Northern Trust is using Microsoft Copilot for Service to modernize its client relations organization, streamline employee processes and elevate the client experience. Teams at EPAM Systems are leveraging Microsoft Copilot for Sales to improve sales processes and better support its business strategies, while freeing up time to spend with customers.

Worker at Blue Yonder
Blue Yonder optimizes supply chain orchestration with Azure OpenAI Service.

Building AI design patterns that bend the curve on innovation and intelligently reason over data to solve business challenges

Icertis is leveraging Azure OpenAI Service and its proprietary AI models in conjunction with its extensive data lake to uncover cost savings, enhance compliance and reduce risk across millions of legal contracts. Insurance company FWD Group is using the service to enhance customer experiences and operations across its lines of business, and Singapore-based CapitaLand Investment has saved 1 million Singapore dollars and 10,000 work hours per year with data-driven AI models. With Azure OpenAI Service as the secure foundation for its supply chain platform, Blue Yonder is harnessing AI and machine learning to provide real-time decision making for businesses across 78 countries. Homes & Villas by Marriott Bonvoy and Publicis Sapient are making it easier for travelers to find the right vacation homes through natural language search powered by large language models within Azure OpenAI Service, and Miral is curating some of the most sought-after leisure, entertainment and tourism activities with a 24/7 AI-powered concierge. Using several AI models, Australian retailer Coles developed an edge computing platform that makes 1.6 billion informed predictions each day so customers can find exactly what they are looking for across its 850 stores.

With Microsoft Fabric, Melbourne Airport is synchronizing flight bookings and ground transportation data to project demand while maintaining efficiency, reliability and safety of its operations. Rail freight operator Aurizon is deriving better data insights from 400 sensor-equipped locomotives to enhance cost efficiency, scalability and predictive maintenance. Seair Exim Solutions is increasing export-import trade data ingestion speeds by 90% to empower its global shipping industry customers with improved insights more quickly with help from Mandelbulb Technologies, while Dener Motorsport is using Fabric and real-time analytics to help automotive engineers detect and resolve car issues within minutes — down from nearly half an hour. By hosting its data within Azure Kubernetes, Windstream is improving its custom GPT platform to help employees find the information they need faster across 100,000 indexed documents. To promote financial inclusion, Trusting Social focused on a strong data foundation paired with AI services to enable the development and deployment of solutions that assist more than 130 financial institutions across Asia. Sasfin Bank worked with Legal Interact to implement a unified document management system to analyze contract clauses and streamline legal operations and workflows using Azure Cognitive Services and Azure SQL. TomTom has deployed GitHub Copilot to its developers, resulting in 85% of the company’s engineers feeling more productive and 70% saying it enables them to focus on more satisfying work. Meesho — a leading online marketplace in India — is using a generative AI chat agent to increase inquiry resolution by 40% and customer satisfaction by 25%, while leveraging GitHub Copilot to streamline code delivery and testing for its 200+ developers.

Grupo Bimbo plant
Grupo Bimbo bakes in end-to-end data security and compliance with Microsoft Purview.

Strengthening cybersecurity foundations with industry-leading cloud and responsible AI solutions

Microsoft’s Secure Future Initiative (SFI) reflects our commitment to continually advancing the built-in security of our products and services. We recently announced the general availability of Microsoft Copilot for Security — the industry’s first generative AI solution designed to help security and IT professionals do their work with greater speed and accuracy. In our latest Copilot for Security economic study, security analysts using the Copilot were 22% faster and 7% more accurate across all tasks, with 97% saying they want to use it again. Our ability to offer this solution to customers is bolstered by more than 100 partners such as Capgemini, Cisco and Darktrace who are committed to working with us to deliver trusted, responsible AI solutions. In collaboration with TC1 Labs, Pacifico Seguros has become the first company in Latin America to implement Copilot for Security with a Zero Trust approach, strengthening its security defenses and confidently preparing the company for future security challenges. Security professionals at Enverus are saving hours per day on low-value tasks with Copilot, allowing them to focus on strategic work and help elevate the impact of their security team. Wipro is using the solution to help employees save time and act quickly to improve outcomes across its business.

Using the Microsoft Defender security stack, Del Monte Foods increased security visibility and coverage across its IT environment, reducing security risks by 50% and improving its security response and remediation capabilities. To streamline its security operations, Jones Lang LaSalle implemented Microsoft Defender for Endpoint with help from Tanium, reducing cybersecurity spending by 20% and enhancing protection for nearly 90,000 endpoints. Türkiye-based Demirören has adopted a Zero Trust security model by unifying its security solutions to protect essential business data and enhance threat detection and response capabilities. Paytronix, a provider of customized digital experiences for restaurant and convenience store guests, improved its security profile by seamlessly migrating data for 250 million user accounts to Azure without interruption. The Audi Group’s IT department is simplifying endpoint management and safeguarding its hybrid workforce across 12 countries with enhanced security using Microsoft Intune. To ensure robust data protection and seamless access for authorized personnel, SLT-MOBITEL is using Microsoft’s AI-powered security products to fortify end-user devices and services while simplifying information security and compliance. Oregon State University and Grupo Bimbo are utilizing Microsoft data security solutions to safeguard their environments and confidently prepare for their continued adoption and deployment of AI.

Embracing AI Transformation has become a priority for organizations around the world seeking to unlock AI opportunities. Whether helping our customers adopt and scale AI with our Copilot capabilities or building unique AI strategies leveraging our open platform and partner ecosystem, we are humbled to work with you to drive pragmatic business outcomes and differentiated industry leadership. Our commitment to your success is unwavering. We will continue building upon our trusted relationships and our focus on responsibility and security so you can move forward with confidence in your AI journey. I remain inspired by what we have done — and what we will do — to help our customers and partners achieve more.

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