When debating between Sprout Social vs. Hootsuite, there are a few more features that you should consider. If specific third-party integrations are essential to your business, be sure the platform you choose integrates with the applications you use. Also, consider the customer support you and your team will need.
Customer Support
Sprout Social offers customer support 24/5 (weekdays) via live chat and an online ticket submission process. Its phone support is provided on weekdays from 8:30 a.m. to 5 p.m. Central time. Sprout Social also offers support through its online community, webinars and blog. Certification programs are available for those interested in becoming a Sprout platform specialist.
Hootsuite provides customer support on weekdays via a chatbot from 9 a.m. to 5 p.m. Pacific time. If the bot cannot answer your question, you’re prompted to submit your name and email and are told that an agent will get back to you within a few minutes. Unfortunately, many users report that support often takes longer than that, sometimes several hours.
Hootsuite also offers 24/7 support via X and Facebook, but those often aren’t ideal channels for account support and response times are slow there too. Hootsuite also offers online support via webinars, blogs and courses that are available through the free Hootsuite Academy.
Integrations
Many businesses want to integrate their social media management software with other software in their tech stack, including help desk, design, project management, reputation management, marketing automation and customer relationship management (CRM) software.
Hootsuite integrates with over 200 third-party applications, including Adobe Creative Cloud, Asana, Canva, Freshdesk, Google My Business, HubSpot, Monday, Shutterstock and Salesforce.
Social Sprout integrates with more than 45 applications, including Tableau, Salesforce, HubSpot, Zendesk, Marketo, WhatsApp, Glassdoor, Google My Business, Yelp, Facebook Shops, Shopify, WooCommerce, Reddit, Slack, Microsoft Teams, Canva and Dropbox.