Pinterest can be a powerful selling tool for businesses, with exceptional potential for building brand awareness and driving sales. But to increase the sales potential of your Pins, you first have to focus on expanding your reach—you can’t sell to people who haven’t found you yet.
You can use automation to boost the reach, visibility, and sales potential of your Pinterest content, without adding more work for you or your team. Here’s how to use Zaps—our word for our automated workflows—to scale your Pinterest efforts.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Integrate Pinterest & RSS feeds
RSS feeds are an excellent way to stay in touch with your followers, and they’re a great source of content. You can leverage both for your Pinterest marketing with the right automation features.
There are two different ways you can automate Pinterest and RSS feeds with Zapier. The first is to create Pins from an RSS feed. The second is to send Pins to an RSS feed. This covers your bases completely, expanding your reach and ensuring more of your audience sees your Pins while giving you a full integration and more touchpoints.
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
If you use a bookmarking app to save ideas you want to pin, Zapier can automatically publish those, too.
Create pins from files
If you store your visual content in a cloud storage platform like Google Drive or Dropbox, you don’t need to add an extra step to then upload that content to Pinterest. With this Zap, you can automatically create pins when you add new files to a drive.
Cross-post with other social platforms
One of the best ways to increase the visibility of any content is to share it cross-platform, and that’s true for Pinterest, too.
Posting content across all of your social contents increases your reach and speeds up your social media marketing workflows. No matter your primary platform, once you post on one social media platform, a Zap can repost across your other channels.
Create Pins from new WordPress posts automatically
Content marketing and Pinterest marketing can have significant overlap, especially since Pinterest is all about saving valuable ideas.
Brands creating high-value, actionable content can use Zapier to automatically share those WordPress posts as new Pins. This adds diverse content to your Pinterest account instead of just exclusively sharing product Pins, which is ultimately good for creating more diverse content on the platform and creating more touchpoints.
Some users, after all, might be looking for products; others might be looking for tips, but that’s a great way to introduce them to your brand and showcase some products along the way. Someone looking for “tips for organic gardening” might read a blog post from a company selling organic plants and realize, for example, that this was the way to go.
Automate Pinterest to increase your impact
Having strategies in place to expand your reach and the visibility of your content is an important part of driving results of any kind on Pinterest, so think about how you can get more eyes on your top content. When it comes to consistent distribution efforts, remember, too, that automation is always a great place to start. And this is just the start of what you can do with Pinterest and Zapier. What will you automate first?
This article was originally published in March 2021. It was most recently updated in November 2024.